Technology takes hold in real estate, to an extent.
Keller Williams CEO Gary Keller has spent a fortune of his own money transforming Keller Williams from a real estate company to a "technology" company. I started my real estate career in 2012 and hung my license with Keller Williams up until 4 months ago. I loved having the Keller Williams name with my branding, but decided recently that I no longer wanted to work for a corporation, for financial reasons, so I switched to a small boutique brokerage where I could keep most of my hard earned money in my own pocket and not have to share 30% of it with a corporation. Let's get back to real estate and technology. Gary Keller is smart, rich and his agents love the investment he makes back into his own company. Some of the great technology Keller Williams now has to offer is giving its agents a platform where they can do everything from the palm of their hand or under one umbrella; marketing, CRM (contact management system), CMA (comparative market analysis), instant offers, and much more.
The thing is, we can not (and more importantly should not) rely solely on technology when you're talking about the most expensive business transaction you'll do probably in your lifetime. Sure, we can buy stocks and other things online without seeing them in person, but a roof over your head where you eat, drink and sleep should not be done by your hand held device, SOLELY. We have all adapted to changes in our lives with the advent of the computer generation. It has affected us all and our daily lives some for the better and some for worse. Real Estate is no different. As I adapt to changes within my industry learning to better utilize technology to streamline my business, I believe we should not get rid of face to face interactions. A Realtor® is needed to market your property, give suggestions to sellers what is needed to attract the most qualified and saavy buyers as well as assist buyers finding the perfect home looking at neighborhoods, schools and more importantly, to inspect the home you're buying to be sure it's not the "money pit" or will fall in on itself. An algorythm can't see the hidden issues. There isn't a better option for your real estate investment, than to hire a professional in the industry (a Realtor®), who can get you the best bang for your buck and offer you a unique, personalized home buying and selling experience that you'll be pleased with in the end. I hear a lot "I don't need another app, I need a negotiator, a designer, a data analyst, a mind reader and a friend. All at the same time." You can count on me, San Diego's Finest Realtor® to work hard and get the job done professionally and to the best of my abiity I can promise you that.